Selected work

Complex problems, clear outcomes.

Four projects where the challenge was complexity: stalled onboarding, tools people were abandoning, fragmented teams, and audiences with very different needs. Each one shows how I framed the problem, what I decided, and what changed.

Earlier work

Disney · Google · Amazon · IMDb · Outerwall · HTC

Want the story behind the work?

I'm happy to walk through any of these projects: the decisions, the tradeoffs, and what I'd do differently.